PEST Analysis Essay Example | Topics and Well Written Essays - 3500 words

PEST Analysis - Essay Example Insecticides and pesticides are being sprayed extensively on crops without any notice and thus result in a number of medical problems. People suffer from digestion related issues, a number of carcinomas also take their origin from such chemically treated food products. As cited by Dich,  Zahm,  Hanberg and  Adami (1997), arsenic being used in these chemicals has been labeled as the potential carcinogen for humans by International Agency of Research on Cancer. Not only have the crops taken the toll, but the animal husbandry and dairy farming has also been suffering from the consequences over the past few decades. In short there is a dire need for a drastic change that will rid the mankind of this curse of chemicals and artificial products and this is where companies like Eden Food step in. As the changing trends introduced to the modern customer the organic food products, a ray of hope was seen. Organic food according to FDA as cited by Food Marketing Institute (2012) can be def ined by taking into consideration that the word organic does not simply refer to the food but also gives an indication as to how it has been produced. It must be noted that such food is different from natural food and also it must not be subject to any amount of irradiation whatsoever. Companies like Eden Food are a way out for the people seeking healthy, environment friendly food which is palatable too. As the awareness of the health conscious clientele is increasing, more questions arise and it becomes imperative for the industries and businesses to be more vigilant in their approach. Luckily enough Eden Foods has been able to cope up with the challenge it is made to face with and there have been introduced a wide variety of organic food products for the customers to choose from. With every passing day, the market for organic food and especially Eden Foods is growing by leaps and bounds. According to the Federal Marketing Institute as cited by Cook (2004), a study conducted in 200 0 showed that the global market for organic food was at an estimated 20 million dollars with USA accounting for 39% of it. In short, with the ever increasing demand of a healthy living, the responsibility on the food industry increases manifold and there is a dire need placed in front of Eden Foods to match the demands of the customers if successful business is to be managed in the long run. Procedure working of the product chosen As has been the trend observed over the past several decades, the third world countries are introduced to a new product when some time has been elapsed after the introduction of the same product in the markets of the first world countries. On the same basic principle it has been observed that the trend of organic foods in the first world traces back to the 80s and 90s, whereas the poorer states of the world are now being introduced to this concept and it is comparatively novel for them. On the other hand, when the needs of the two groups of countries are c ompared, it is seen that the people residing in the third world countries are more in need of pure and healthy food free from contaminants and artificial chemicals. These people are faced with the problems of unhealthy and unsanitary drinking water and the living conditions in general are not as refined as in the first world states (Gadgil, 1998). For that matter, the whole chiaroscuro of unhealthy lifestyle is evident in the form of malnutrition, more gastro